A video with Setaro Odate, the 84—year-old chief engineer of Honda, is published on social networks not because of his next invention, but because of his hairstyle.
Odate leads the development of security systems. He holds more than 250 patents related to the safety of automobile driving. Among his works are steering sensors, braking technologies and intelligent seat belt systems. One of his key projects is the Honda SENSING 360+ complex, which combines radars and cameras for a 360—degree all-round view. The system monitors blind spots, warns when cornering, helps to change lanes and allows you to move without hands.
In 2025, Odate's hairstyle was discussed on social networks, which became the object of comparisons with anime characters, including from the Naruto and Dragon Ball series.
Odate is also known for following a strict fitness regimen. He works out every morning, it was reported that he was able to perform a bench press weighing 170 kg for five consecutive repetitions.