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The "godfather of denim" of the whole world has died

Illustration: Adriano Goldschmid

The founder of the Diesel brand Adriano Goldschmid has died. According to the Telegram channel BAZA, the entrepreneur passed away at the age of 83.

The designer, born in Italy in a Jewish family, is called one of the founders of modern denim fashion. Another Goldschmid nickname is "the godfather of denim."

In recent years, the designer has been struggling with cancer.

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16.07.2026

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