Italian designer and fashion designer Donatella Versace is being ousted from her own Versace fashion house, which she has actually headed for the past 30 years. This is reported by the Page Six portal with reference to a source in the industry.
In January 2019, the Versace fashion house was acquired by Capri Holdings, which also owns Michael Kors and Jimmy Choo, as part of a $2.1 billion deal. Then 69-year-old Donatella said that she "has high hopes" for the partnership and that "it will be possible to build together."
Now Versace is being forced to resign as chief creative officer. Her departure was announced by the CEO of Capri Holdings, John D. Idol, rumored to be due to the continuing decline in sales. Former Miu Miu Design and Image Director Dario Vitale has been appointed as the new creative director.
Donatella took the place of her brother Gianni Versace, who was killed in 1997. She raised the company to a multibillion-dollar value and established relationships with celebrities including Taylor Swift, Anne Hathaway, Rihanna, Lady Gaga and Channing Tatum.
Last year, in recognition of her contribution to Italian fashion, Donatella was awarded the Order of Merit of the Italian Republic, one of the highest awards in Italy.
"I will remain the most passionate supporter of Versace. Versace is in my DNA and always in my heart," Donatella said in a press statement.
The interlocutor of the publication in the field of Italian fashion considers this step by Capri Holdings to be a big mistake.
"They will regret the day they did it."… Versace doesn't exist without Donatella," he said.
There is also a possibility that Versace will be sold to the fashion house Prada. According to The New York Times, Prada currently has an exclusive bidding window for the brand.

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